Rich boy meets poor girl, they clash at first only to fall in love later and to live happily ever after. This basic plotline of the popular TV drama serial Zindagi Gulzar Hai (2012-13) is one very familiar to South Asian viewership. But, there is more to the show than masala entertainment. At its best, the serial provides keen commentary on the class structure of Pakistan and, in some ways, even contests social norms. At worst, the show is simply a repackaging of pedagogical manual of yesteryears that taught women morality and respectable behavior. In any case, Zindagi grapples with the anxieties of living authentically in a rapidly changing world. In recent years, Pakistan has seen rapid growth of its large cities and a burgeoning urban middle class. Concurrent with this capitalist urbanization has been the decades long process of the Islamization of the Pakistani state and society. These processes converge in a discourse of morality that takes as its disciplinary object the bodies of women, and this, I argue, is what we see in Zindagi Gulzar Hai, specifically, in the show’s positing of models of good and bad women as a way of addressing the anxieties about the mixed up contemporary world of the urban viewer.
But, why pick on, and apart, a TV serial? Isn’t it just entertainment? I think not. Following scholar Humeira Iqtidar’s distinction between secularism as a project and secularization as a process (2011), I conceptualize Islamization as a political project, connected but distinct from Islamization as a social process. While these two formulations can be mapped onto a divide between the state and society, they are not mutually exclusive. Grasping the feedback loop between the two is crucial. A more thorough work would place an interpretative analysis of this show in the multiple and interconnected contexts of the privatization of Pakistan Television and economic liberalization, and a political economic history of Islamization— a project built on and through misogynist regulation of Pakistani women. Such a reading of popular cultural forms like the TV serial, I hope to show as best as I can in the space I am allowed here, helps understand these processes and the emergent social formations, in the case of Pakistan, of Islamized capitalist patriarchy under the hegemony of neoliberal and war-on-terror discourses.