[Following is a guest post by Hamzah Saif. A version of this essay was published by Ajam Media Collective.]
By Hamzah Saif
Rap’s transition from the poetry of marginalized African American communities to the mega-hits circulating in mainstream America today draws fierce debate. Consumerism and commodification are frequently found guilty of eviscerating a once-radical movement with the market’s golden handcuffs, swapping its class politics for “mere spectacle.”
In contrast, Western popular and academic assessments of rap’s journey beyond American borders, particularly in the “Muslim world,” are markedly inattentive to this commercialism. Instead, this rap evokes a virtually unanimous nostalgia. There, 1986 Los Angeles is found alive in 2013 Lebanon, and New York’s Public Enemy and L.A.’s N.W.A are discovered rhyming through Beirut’s Rayess Bek and Tehran’s Yas. So prevalent is this penchant for locating the dissent lost in American rap in “over there” rap that the Washington D.C.-based think-tank, Middle East Institute, finds Iran’s Ayatollahs battling a reanimated Tupac, and Wall Street Journal has rappers soundtracking revolt from Egypt to Iran.
The anachronism of finding 1980’s Ice Cube in contemporary Islamabad can be plausible only if one abundantly ignores the realities of contemporary rap. In a landscape where middle class white purchasers have dictated the contours of the genre’s production since at least 1992, it is particularly absurd to impose upon non-American “Muslim” rappers the romantic notion that their rap is protest.
Imagining a resurrection of resistance in “over there” rap shortchanges the breadth of the non-American musical movements. Instead, they are much more productively seen as artists in the peripheral markets of globalized rap. Such a lens appropriately situates the rappers, and accords their work the creativity and artistry it deserves.
Far from culturally-appropriate replicas of bygone American rappers, Middle East and South Asia rappers are creators of an entirely new art, vastly expanding the frontiers of the genre. “It may not have started in our communities, but just like cricket”, says Islamabadi rapper Xpolymer Dar (Muhammad Dar), “we have made rap our own.”
Indeed, in Dar’s country of Pakistan, where rap is a growing underground music genre, the ‘80s American rhymes for race and class justice are judged to have little resonance with Pakistani realities. Instead, it is the stylings of hyper-commercialized contemporary artists such as Eminem and 50 Cent that find ears, and have provided the launching pad for contemporary Pakistani rappers.
Eminem, 50 Cent and Bohemia: Language, Vernacular and Rap
Prior to this most recent spike in the popularity of rap among Pakistani musicians, the genre’s heyday would likely be located in the early 1990s, when acts such as Fakhar-e-Alam enjoyed a broad audience. Alam’s hit track Bhangra Pao held the number-one spot for 28 straight weeks in local charts and was among the first Pakistani songs to be featured on MTV Asia. Indian and South Asian diasporic rappers such as Apache Indian and Baba Sehgal too found their tracks bumping across Pakistan in the 1990s.
Pakistan’s contemporary rappers, however, rarely trace their roots to that rap tradition. In fact, many take reminding to even recall the productions of the 90’s decade. Today’s movement, instead, is overwhelmingly a product of the globalization of commodified American rap. And if there is one American artist around whose productions penetrated Pakistani music stores, and whose face came to represent rap in Pakistan, it is Eminem.
From Peshawar, near the Pakistan-Afghanistan border, Party Wrecker (Mustafa Khan) of the Pukhtoon rap group, Fortitude, describes its introduction to rap, “I used to go to Shumail and Shahkar’s house and we used to sit and listen to Eminem.” From distant Karachi, Qzer (Qasim Naqvi) similarly describes, “I was eleven years old when I listened to Lose Yourself by Eminem, and realized the connection between my poetry and rap.”
Ali from the Lahore-based crew DirtJaw offers perhaps the most vivid example. A poet for some years, Ali was introduced to rap through the movie 8 Mile, featuring Eminem, and loosely based on the artist’s life. Having no idea who Eminem was, Ali nevertheless discovered the strength of poetry over beats, and began to transform his verses into rhymes.
During this time, a period beginning shortly after Eminem’s release of the Marshall Mathers LP in mid-2000 to 2005, rap remained a marginal artistic force in Pakistan. Rappers were dismissed as Eminem ki aolad (Eminem’s children), and yo-bache (yo-kids), the latter a construction on a caricature of American slang that accused Pakistani rappers of aping Western culture.
This all changed in February 2006, when goliath label Universal Music dropped the first commercially backed album of the Bay Area rapper, Bohemia.
Continue reading “Raags to Riches: Globalism and Vernacular in Contemporary Pakistani Rap”